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Retail is dependent on turnover. And, of course, the profit, in the end. Whether it be food or non-food - the level of financial success is largely dependent on the type of lighting. And in a quite different way.
Light inspires, light stimulates, light seduces
The correct lighting puts the customers in a buying mood. This starts in the shop window: Effective lighting causes people to pause in fascination. In the sales area the light takes on several roles: from simple orientation, via accenting the products to the staging of the entire indoor area. The right light is pure sales promotion - in retail, in shopping malls and in warehouses. Lighting creates atmosphere, puts products in the right light, supports customer guiding and emphasizes the brand image.
Clear potential saving by efficient light
In retail, lighting represents a considerable cost factor: in the food trade, this is 25 % of the total energy costs. In the non-food trade, lighting represents more than 60 % of the energy costs and is the highest cost factor! This often combined with high maintenance costs. Using modern light and well thought-out lighting solutions, individually adapted to the individual shop scenario, you can realize significant potential saving.
Modern durable lighting solutions from the OSRAM Group
Three brands - one aim: perfect lighting. For every situation. Together with its subsidiaries Siteco and Traxon, OSRAM offers high-quality flexible and pioneering lighting solutions and products. The portfolios supplement each other perfectly in shop lighting. The result: innovative, decorative and atttractive light, enormously versatile and variable, highly efficient and thereby cost-reducing. From precise point accent lighting and homogeneous general lighting, via pioneering light management systems, to dynamic LED effect lighting.