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News
CoolDrive: New sales partner for automotive products in Australia
11.07.2012
Application:
Automotive
Technology: Tungsten halogen, LED
Target group: Consumer, Trade, OEM, Wholesale
Technology: Tungsten halogen, LED
Target group: Consumer, Trade, OEM, Wholesale
New sales partner in Australia
The CoolDrive sales company is the new partner for the launch of the OSRAM brand in the automotive aftermarket in Australia.
CoolDrive is one of the leading sales companies for electrical vehicle components in Australia and represented in almost every Australian state. The company is well known for its high-quality service, which even satisfies the high requirements of automotive professionals. CoolDrive is currently represented with 15 branch offices all over the continent and plans to expand to 22 by 2015.
CoolDrive provides promising conditions for accessing the automotive aftermarket. Its huge sales network in Australia is ideal for the sale of OSRAM products. OSRAM is currently organizing roadshows for CoolDrive branches and personally addressing the company's top customers.
In addition, OSRAM supports the motor racing sport in order to enhance general awareness of the OSRAM brand in the Australian automotive aftermarket. OSRAM's cooperation with CoolDrive has already yielded its first visible success: Fans of the V8 supercar races, which enjoy great popularity in this country, were able to admire the OSRAM logo on Tim Blanchard's racing car in Perth at the beginning of May.