European Product Design Award for new Osram Automotive packaging

Award for new packaging concept

The OSRAM packaging concept wins at the European Product Design Award

07.04.2017 | Awards

Silver prize winner for OSRAM packaging concept

The 2016 relaunched packaging for the OSRAM automotive aftermarket segment won the silver medal at the internationally renowned European Product Design Award (EPDA). Additionally, the newly designed DUO BOX was awarded for “Packaging Design”/ “Other Packaging“.

The European Product Design Award is awarded every year to recognize the efforts of talented international designers who aim to improve our daily lives with practical, well thought out creations.

The packaging design was revised last year in cooperation with the agency "Peter Schmidt Group" and uses brilliant colors and strong application pictures. The main challenge was to create a coherent portfolio segmentation, easy to understand and resonating with the target group. According to their benefits, the product categories are now easily distinguishable by their own new color coding and come in black, green, blue, orange and red.

  • Original: OSRAM-Orange on a white background symbolizes the proven standards of quality.
  • Comfort: The green pillar reflects long lifetime and eco-friendliness.
  • Design: Blue represents creativity, individuality and aesthetics.
  • Performance: The dark red pillar signifies power and high-end technology.
  • Innovation: The colors black and silver symbolizes innovation and advance.

In the course of the OSRAM Automotive packing redesign, a new product design was developed for the popular DUO BOX – alongside with a new opening and holder technique for a more comfortable handling. The new DUO BOX is suitable for a standing and hanging display and underlies the high quality of OSRAM.

Have a closer look at the new OSRAM Automotive packaging:

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