Packaging Design from OSRAM Automotive wins the iF Design Award
OSRAM Automotive's new packaging design convinced the judges of one of the most prestigious international design competitions: On March 9, it was awarded the iF Design Award in Munich. A 63-strong, independent, international jury of experts evaluated around 6,400 submissions from 54 countries this year.
The product portfolio
The key challenge of the relaunch was to achieve a clear segmentation of the product portfolio that guides end users in their buying decisions: Simple color coding and catchy icons make the products easily distinguishable: Green designates products designed for durability and environmental friendliness, Blue stands for highest aesthetic standards, black for innovative products. In contrast, a red packaging indicates high-end products that meet the highest performance expectations.
Part of the relaunch is the OSRAM Duo Box with an innovative opening and holding technology. Thus, the product can be presented standing and hanging, is easy to open and contains a universal lamp socket that fits each of the twelve different lamp types. Through a circular recess on the front and a silver foil, the products are presented in high quality.
Responsible for the design is the Peter Schmidt Group, which accompanies Osram across brand management projects. "Packaging design is a decisive means of brand communication at the point of sale. It brings brand values to the point and provides orientation in the buying process. With the relaunch of OSRAM Automotive products, we are demonstrating how this succeeds, "says Sven Franke, who accompanied the project as a design director on the agency side.