OSRAM: Re-Inventing Light for more than 100 Years

OSRAM, based in Munich, is the global No. 1 in automotive car lighting and a globally leading lighting manufacturer with a history dating back more than 100 years. The portfolio ranges from high-tech applications based on semiconductor technology, such as infrared or laser lighting, to smart and connected lighting solutions in buildings and cities. As a high-tech enterprise, OSRAM is enhancing people’s lives in the digital age.

Our identity is shaped by a long tradition of innovation in the field of lighting technology. Be it with laser light for automobiles, increased security thanks to iris recognition, or intelligently connected lighting, we are shaping the future with all kinds of solutions in the areas of visible and invisible light. Our capacity for innovation is being deployed in new fields. The commercial utilization of chip fabrication expertise and novel applications in the visible and invisible light spectrum are examples of how the next chapter in the OSRAM success story could unfold.

Until 2016, OSRAM had been serving both professional and private customers through a combination of various business segments. In the interest of unleashing the maximum market impact of each business segment, these business segments began operating in two distinct entities. Consequently OSRAM has sold the lamp business as newly established company LEDVANCE in 2016.

“The transaction is a milestone in OSRAM’s alignment towards a high-tech player in the lighting industry.”

Dr. Olaf Berlien, Chief Executive Officer of OSRAM Licht AG

Learn more about the new structure and the OSRAM and LEDVANCE portfolios:

OSRAM is focusing on digital future of light with its divisions Specialty Lighting and Automotive Lighting, Projection Lamps and Event Lighting, Opto Semiconductors (including its cross-sector LED, infrared and laser-component products), Lighting Solutions & Systems (the solution business that features lights and electronic components for projects), and the wholesale business.

LED and traditional lamps are now with the LEDVANCE company that includes smart-home products and LEDVANCE over-the-counter luminaires.

Press release issued on July 26, 2016, on the sale of the general lighting lamps business

At OSRAM you find innovative light solutions and services in the following fields:

Specialty Lighting

Opto Semiconductors

Lighting Solutions and Systems

  • Professional lighting solutions in fields of application such as office, industry, Smart City, retail and sports (for commercial and OEM customers)
  • Luminaires, lighting control and software as well as comprehensive service provision (project and solution business)
  • Over-the-counter/standard OSRAM brand luminaires (wholesale business)
  • Dynamic lighting solutions
  • Digital Systems – LED Light Engines and Modules, LED drivers and ballasts for traditional lamps
  • Light Management Systems and smart lighting products
  • LED lamps, traditional lamps for OEM luminaire makers
  • LIGHTIFY IoT Platform & Services
  • LIGHTIFY Professional

Cross-Selling

  • Sales of LED lamps, traditional lamps for OEM luminaire makers for LEDVANCE

At LEDVANCE you find the following products:

As a wholesale, trade and retail customer

  • LED lamps
  • Lamps (High Intensity Discharge Lamps, Halogen Lamps, Compact Fluorescent Lamps)
  • Over-the-counter/standard LEDVANCE LED luminaires for trade

Cross-Selling

  • Sales of Light Management Systems, LED modules as well as drivers and ballasts for OSRAM

www.ledvance.com

As a private customer

  • LED lamps
  • Lamps (High Intensity Discharge Lamps, Halogen Lamps, Compact Fluorescent Lamps)
  • Smart Home products
  • LED luminaires

www.osram-lamps.com

FAQ

The lighting industry finds itself in a continuous state of change.

In order to be able to respond to this change and remain the best partner also in the long term, businesses like OSRAM have to adapt to this. The decision to sell the lamps business followed an intensive review of strategic options for that segment.

For OSRAM the successful separation and sale of LEDVANCE is a milestone to actively shape the industry transformation through innovation, setting new standards in light technology with all its visible and invisible applications even stronger in the future.

By anticipating the right innovations with exciting new technologies, solutions and deep application expertise across industries and technologies OSRAM contributes to the customers’ competitive edge.

The portfolio includes high-tech applications based on semiconductor technology such as infrared or laser lighting. The products are used in highly diverse applications ranging from virtual reality, autonomous driving or mobile phones to smart and connected lighting solutions in cars, buildings and cities.

In general, together with the respective lamps product portfolio also the responsible employees and plants have moved over to the new company LEDVANCE. Nothing will initially change about the production processes. Product quality will remain the same, so OSRAM lamps will remain OSRAM lamps.

Therefore LEDVANCE is allowed to use the OSRAM brand on product level and exclusively in clearly defined product categories (focus on lamps and luminaires/ smart home for private end consumers) as a licensee of the OSRAM brand.

Your contact partner will as far as possible be the same in the future, since after the separation, those employees responsible will be moving over to the new business together with the products.

Yes. In general, the responsible employees and plants have moved over to the new company LEDVANCE together with the respective products. LEDVANCE products will however in certain isolated cases continue to be produced at OSRAM. Nothing will initially change about the production processes. Product quality will remain the same.

Warranties will be preserved. The first contact partner in the event of a warranty claim is always the dealer which the consumer purchased the product from. The warranty arrangements will still be valid after sale of the lamp business.

OSRAM guarantees LEDVANCE guarantees

LEDVANCE is focused on general lighting for end customers, whereas OSRAM is also developing digital networked lighting solutions and components for industry, commercial and public customers.

OSRAM continues to offer luminaires and controls for professional applications, and will develop further solutions for these. Meanwhile, LEDVANCE has taken over the OSRAM luminaires and controls for residential applications, and is also developing its own range of luminaires and controls for professional applications.

LEDVANCE supplies specialist shops and end consumers with a wide range of products ranging from LED and halogen lamps, right through to Smart Home products and LEDVANCE brand OTC lamps.

https://www.osram-lamps.com/

Yes, OSRAM is still pressing ahead with technological development of the LIGHTIFY Internet of Things Platform (IoT).

LIGHTIFY will be distributed for the household sector via LEDVANCE, whereas LIGHTIFY Professional as well as the IoT platform and its respective services which belong to both fields will be marketed by OSRAM. A precise product overview can be found here.

Should you have questions about OSRAM products, use the following contact options: www.osram.com/contact-worldwide

In the case of questions about LEDVANCE products, please send an e-mail to info@ledvance.com.