An impressive wall of light - The magic of DOT XL
Esprit Flagship Store - Frankfurt, Germany
The Traxon's Dot XL offers a bright and colorful light palette, combining customization and innovation to make the ESPRIT flagship store in Frankfurt, Germany unique.
Location: Frankfurt, Germany
The result of a merging of modern architecture, state of the art design, and innovative lighting technology, ESPRIT’s flagship store in Frankfurt is the epitome of high expectations and industry-changing standards. To achieve an intriguing storefront and attract guests, Traxon’s ultra bright and fully customizable Dot XL-6 RGB with a 38cm pixel pitch was installed on the flagship location’s exterior. Arranged behind a special glass diffusion material, each individually-addressable Dot is given a blurred effect. Inside the store, a series of Dot XL-3 RGB with a 40cm pixel pitch are arranged above the escalator, behind the same blurring diffusion. Suitable for daylight viewing, Dot XL boldly displays low resolution graphic animations, furthering ESPRIT’s colorful and cutting-edge branding by transforming the building’s façade into a large LED palette.
|Partner||LightLife Gesellschaft für audiovisuelle Erlebnisse mbH|
|Architect||Corneille Uedingslohmann Architekten|
|Installer||Ben Hur / LightLife GmbH|