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Until recently, OSRAM had been serving both professional and private customers through a combination of various business segments. Now, in the interest of unleashing the maximum market impact of each business segment, these business segments will begin operating in two distinct entities. LED and traditional lamps are parting ways with the LEDVANCE brand that includes smart-home products and LEDVANCE over-the-counter lights for end consumers, effective immediately.
OSRAM, meanwhile, will be focusing on digital lighting solutions, smart-city and smart-building applications, and opto semiconductors for commercial customers. The following divisions will fall under the new structure for OSRAM solutions: Specialty Lighting and Automotive Lighting, Projection Lamps and Event Lighting, Opto Semiconductors (including its cross-sector LED, infrared and laser-component products), Lighting Solutions & Systems (the solution business that features lights and electronic components for projects), and the wholesale business.
Learn more about the new structure in the detailed description below:
Overview of the future LEDVANCE and OSRAM portfolios
As a wholesale, trade and retail customer
As a private customer
Lighting Solutions and Systems
Who will my contact partner for service or sales be in the future?
Your contact partner will as far as possible be the same in the future, since after the separation, those employees responsible will be moving over to the new business together with the products.
When will the separation be legally concluded?
From (the beginning of) July 2016.
Will I continue to receive the OSRAM quality which I am accustomed to?
Yes. In general, the responsible employees and plants have moved over to the new company LEDVANCE together with the respective products. LEDVANCE products will however in certain isolated cases continue to be produced at OSRAM. Nothing will initially change about the production processes. Product quality will remain the same.
Why is OSRAM selling its lamp division?
The lighting industry finds itself in a continuous state of change. In order to be able to respond to this change and remain competitive in the long term, businesses like OSRAM have to adapt to this. Through independence, LEDVANCE will gain more streamlined structures and creative freedom which will enable the new company to react quicker to changing market conditions and individual customer requirements.
What will happen to my OSRAM warranty?
Warranties will be preserved. The first contact partner in the event of a warranty claim is always the dealer which the consumer purchased the product from. The warranty arrangements will still be valid after sale of the lamp business.
What is the difference between OSRAM and LEDVANCE?
LEDVANCE is focused on general lighting for end customers, whereas OSRAM is concentrating in particular on digital networked lighting solutions and components for industry and commercial customers.
Which products can I buy from LEDVANCE?
LEDVANCE supplies specialist shops and end consumers with a wide range of products ranging from LED and halogen lamps, right through to Smart Home products and LEDVANCE brand OTC lamps.
Will OSRAM continue to offer Smart Home products/LIGHTIFY?
Yes, OSRAM is still pressing ahead with technological development of the LIGHTIFY Internet of Things Platform (IoT).
LIGHTIFY will be distributed for the household sector via LEDVANCE, whereas LIGHTIFY Professional as well as the IoT platform and its respective services which belong to both fields will be marketed by OSRAM. A precise product overview can be found here.