Euroshop 2014 - Impulses for your sales

OSRAM booth at the Euroshop 2014

"Impulses for your sales" with optimal shop lighting for the retail sector and supermarkets. With this slogan OSRAM and it's competence brands Siteco and Traxon will be showcasing highly modern lighting solutions from a single source on the Euroshop 2014. Showing highlight products and interesting reference projects from the retail, brand store and facade lighting sectors demonstrate how the latest lighting technology can be used in a promotional and cost-cutting way.

Significant savings potential

In the non-food area, lighting with more than a 60 % share of total energy costs has the greatest potential for savings. In food areas, the costs for lighting consist of approximately 26 % of all energy costs. The aspects of energy efficiency and simple maintenance are thus highly important for the economic result.

Turnover relevant staging

Optimum lighting is the most effective means of presenting goods to attract maximum attention, as customers during shopping seek an experience above all else. Whether it's a supermarket, boutique, drugstore, brand store, hardware store or car showroom – the world of brands and products are presented in modern retail outlets in a way that allows customers to experience purchases with all of their senses and which also increases turnover.

OSRAM booth

  • Hall 11
  • Booth A 42

Hospitality & entertainment at the booth

  • Coffee, cappuccino and espresso from a barista
  • Happy hour: From 16 - 19 February at 4 pm to 7 pm on each day, with tasty snacks, alcoholic cocktails and beer

OSRAM activities at the fair

  • Lecture during the "Forum for Architecture and Design"
    • Subject: "Daylight Systems – their functions and applications field"
    • Lecturer: Dipl. Ing. Klaus Buntkiel-Kuck
    • Location: Hall 10, Booth F 04
    • Time: Sunday, 16 February: 4.30 pm to 5 pm


Impulses for your sales

Special: Shop lighting

debut: Virtual Reality Shopping

News: Retail

News: Supermarkets

Dynamic lighting solutions from Traxon / e:cue

Innovative and modern solutions for indoor and outdoor lighting
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