Race2Light –
OSRAM‘s exclusive customer loyalty program

Be our guest on an unforgettable incentive trip

Succeeding in the 2025 program secures your spot at our exclusive VIP event. Look forward to a custom-made event program, organized by OSRAM. In Italy, you will learn the meaning of "dolce vita" (the sweet life), tasting amazing food and enjoying new experiences.

We are taking care of you – the full-service package to the value of 3.500 EUR per person includes

  • an individual flight arrangement
  • a three-day event program
  • hotel accommodation

The event is centrally organized and guided by our experienced event team, on site for you at all times.

Staying at hotel AEmilia in walking distance to Bologna's city center, you will experience the charme of the lively center of Emilia-Romagna, enjoy the famous Italian cuisine and see first hand why this region is known for its automotive excellence. The event team will guide every activity so you can enjoy your stay to the fullest!

A first glance at your program in Bologna, Italy

June 25 - 28, 2026

Your Race2Light hotel
You will be staying at AEmilia hotel in walking distance of the city center of Bologna.
Take a look at your hotel.

Wednesday, June 24

  • Early arrival of guests with overseas flights
  • Welcome by OSRAM
  • Dinner near the hotel

Thursday, June 25

  • Arrival in the morning
  • Welcome by OSRAM
  • Gourmet walking tour of Bologna
  • Climb Torre Prendiparte for a magnificient view of the city
  • Welcome dinner in Bologna

Friday, June 26

  • Private factory tour at a luxury car manufacturer
  • Lunch at Michelin star restaurant Cavallino in Maranello
  • 3-part Ferrari experience: Ferrari museum, Ferrari F1 virtual driving and 15-minute Ferrari self-drive
  • Dinner in Bologna

Saturday, June 27

  • Discovery tour of Bologna
  • Lunch in a greenhouse
  • Free time in the afternoon
  • Enjoy dinner at the charming agriturismo estate Ca Soave

Sunday, June 28

  • Farewell day – Departure from Bologna
  • Private extensions are possible at own expense

Congratulations to your success in the competition and to qualifying for our VIP event! As a next step, we kindly ask you to register via our registration form.

Next, the organization team will contact you with a flight suggestion for you to confirm. The cost for standard flights* in economy class are covered by OSRAM. If you wish to upgrade, e.g., to business class, please let us know.

* By "standard flights" we mean flights which fit to the program - arriving in time for the event and leaving after the event.

In case you would like your partner join the event, please contact us for availability or add a comment to your registration. All participants must be at least 18 years old. The minimum age to drive the Ferrari is 21 years. The program in general is not suitable for children.

The costs for an additional guest joining the full program and staying in the room of the main guest is 1.200 EUR (1.300 EUR for guests with long-distance flights arriving on Wednesday, June 24).
The amount must be paid before the event to our partner agency movea, based in Munich, Germany. Please take note that all invoices must be paid by bank transfer; bank fees must be covered by the participant.

Yes, that's possible. We are happy to book a flight at a later departure date for you. If you prefer to extend your stay before the event, that's also possible. The standard flights* will be paid by OSRAM, you will only be charged the difference to your preferred flight. Please note that the organization of your extension is entirely up to you. If you would like to stay at AEmilia Hotel for your private extension, we can contact the hotel so you can stay in the same room for the additional nights.

*By "standard flights" we mean flights in economy class which fit to the program - arriving in time for the event and leaving after the event.

Italy is part of the Schengen area. If you need a visa to enter the country, we are happy to issue an invitation letter and send you proof of your flight and hotel booking.

Visa arrangements are at the participants' responsibility.

All participants who want to take part in the Ferrari experience and drive the Ferrari must show a valid driver's license. You will be driving, accompanied by a professional instructor in the passenger's seat. If you want to accompany another participant as a passenger, that's also possible.

  • For participants from the EU, UK and Türkiye, your national driver's license is sufficient.
  • Participants from Latin America must show a valid international driver's license.

As we approach the event, more information will be available to you. A detailed program including timing, some helpful information on your destination and recommendations what to bring on your trip will be sent several weeks before you travel.

If you have any questions or concerns, feel free to reach out to our organizational team.

Please feel free to reach out to your OSRAM salesperson or your organizational contact for the event

Daniela Dettelbacher (she/her)
Phone +49 151 7270 2254
Send an e-mail to Daniela

Daniela speaks English and German. Please feel free to write in any language you're comfortable with. Our translation tool is a trusted helper.