SEVEN SCREENS reloaded

Mader / Stublić / Wiermann: reprojected (2006)
Video installation on LED screens

10 November 2009 – 21 April 2010

Reloaded: reprojected

The winter of 2009/2010 will see the second presentation of the intriguing premiere work made for the SEVEN SCREENS. From 10 November 2009 to 21 April 2010 the video, reprojected, by the German artist-trio Mader / Stublić / Wiermann from 2006 will be on view.

Our collection of digital work has grown continually in the past few years. Following three years of presenting new works every six months, it is now time to change this rhythm: From now on, each year the presentation of a new work will alternate with one from the OSRAM collection.

“The public’s positive reactions have led us to change the sequence of the presentations. This way, everyone will be able to see his favorite work more than once,” says the curator Christian Schoen. Thus, this fall, the first work exhibited on the screens in 2006, designed by the German artist-trio Mader / Stublić / Wiermann, will also be the first work to be shown a second time. Since 2006 the SEVEN SCREENS have been enriching Munich’s public space.

Up to 30,000 people pass this unique art platform located on the Mittlerer Ring (city-expressway) every day. Up to the present, artists have developed works that are as varied as they are exciting. Both the local and international reactions to this one of a kind format have been exceedingly positive. During the first three years of the SCREENS’ existence, two different artists were commissioned each year to develop a site-specific project for this challenging video platform, resulting in an interesting collection of the most diverse artistic approaches. In spring 2010 we look forward to the presentation of a new work by the internationally acclaimed film maker and documenta participant, Haroun Farocki.

The artist-trio Holger Mader, Alexander Stublić (media artists) and Heike Wiermann (architect) (Berlin/Karlsruhe) set high standards with the first presentation on the OSRAM SEVEN SCREENS. Technically skilled and artistically demanding, the group is able to react to the specific demands of unusual art platforms and sound out their possibilities. reprojected, the name of their work for the SEVEN SCREENS, makes use of light as a motif and a form of expression: An imaginary external light source seems to shine on the high stele like a spotlight. Because it seems as if the light were wandering through space and encountering the nearby architectural elements, the surroundings, including the outstanding structure of the OSRAM building, are integrated into the perceived reality. The viewer is confronted with the impression of a simultaneously urban and artistic space in which the stelae act as interfaces. In their complex double-sided programming, they suggest an artificial reality, which, however, is not beyond but rather right in the middle of our physical reality.

The sculptural conception of the light stelae and the site-specific dramaturgy and concentration on light, together with a tight formal and contextual interconnection, make reprojected an outstanding work. 

OSRAM ART PROJECTS: SEVEN SCREENS, Munich
In addition to the COLLECTION the OSRAM ART PROJECTS has included the SEVEN SCREENS since November 2006. With the help of state of the art LED technology this last addition realized the company’s desire to incorporate light and art. The director of the OSRAM ART PROJECTS is the art expert Dr. Christian Schoen, who is also a renowned curator of contemporary art and new media and the director of the CIA.IS – Center for Icelandic Art in Reykjavík.