Spectacular event at the top of the Zugspitze: High-performance sport meets high-performance lighting
Supported by EHC Red Bull Munich
As part of its anniversary OSRAM illuminated a series of attractions
For 110 years the OSRAM brand has stood for progress and innovation. It all started at the Imperial Patent Office in Berlin. Therefore the illumination of the Patent Office was the first of a series of exciting lighting installations throughout Europe.
The second event was the lighting installation at the The Westin Excelsior in Rome.
Now the illumination at the top of the Zugspitze crowned the celebrations commemorating the 110th brand anniversary. The event was attended by some of Germany's best ice hockey players. Eight members of Germany's championship winning team, EHC Red Bull Munich played an evening ice-hockey game against a stunning alpine backdrop, with the help of high-tech lighting provided by Osram.
OSRAM celebrates 110th birthday at almost 3,000 meters above sea level
OSRAM crowned the celebrations commemorating the 110th brand anniversary with a spectacular event at the top of the Zugspitze, attended by some of Germany's best ice hockey players.
Eight members of Germany's championship winning team, EHC Red Bull Munich, played an evening ice-hockey game against a stunning alpine backdrop, with the help of high-tech lighting provided by Osram.
With the game taking place in the background, the Munich lighting company unveiled its latest world first to a broader public. In 2017, the company will be introducing LED lighting integrated into fabrics.
The rink and its surrounding area were illuminated by floodlights and effect lighting from Osram, turning the event into an impressive peak-top spectacle.
110 light years: As part of its anniversary OSRAM illuminated the Imperial Patent Office in Berlin
A delightful history that began in Berlin ...
For the Festival of Lights in Berlin OSRAM created an installation to bathe the former Imperial Patent Office in impressive light.
Berlin: The bright beacon of a strong brand
By day, the former Imperial Patent Office in Berlin is an imposing sight, as majestic as any castle. But after sundown its façade turns into a huge canvass for a spectacular lighting installation that OSRAM is presenting as part of the Berlin Festival of Lights which runs until October 16. The Imperial Patent Office, now one of the sites of the German Patent and Trade Mark Office, was chosen because it is in effect the birthplace of the OSRAM brand. The name OSRAM was registered here 110 years ago as a trademark for “electrical incandescent and arc light lamps”.
The lighting installation, a three-dimensional video projection that ran for about five minutes, charted the development of light and therefore included milestones in the history of OSRAM. Filaments shaped themselves into golden ornaments, fluorescent tubes created patterns on the façade, and high-intensity gas discharge lamps and LED floodlights provided a colorful show, all followed by pioneering lighting applications with digital and connected light for buildings and cities, with laser light and with infrared light to present OSRAM as a high-tech company.
A brand is strong, if it is capable of not only keeping pace with changes in the market but also driving these changes.
OSRAM has been doing that for 110 years and is in a good position to keep doing that.
OSRAM and The Westin Excelsior Rome celebrated 110-year anniversary together
Rome: OSRAM celebrates its 110-year brand anniversary this year and is joined by another famous institution
Following the video projection shown at the Patent Office in Berlin during the Festival of Light in October, this was the second lighting installation being presented by OSRAM for its brand anniversary.
For two weeks 100 luminaires from OSRAM subsidiary Claypaky illuminated The Westin Excelsior Rome, designed by the famous architects Emil Vogt and Otto Maraini. The lighting installation was designed by lighting designer Giovanni Pinna.
The Westin Excelsior Hotel in Rome was opened in 1906 and is therefore celebrating its 110 years anniversary.
To mark the occasion, OSRAM illuminated the venerable hotel, whose past guests have already included celebrities like Pablo Picasso, Elizabeth Taylor and the Rolling Stones.
The celebrations of Westin Excelsior continued with an exclusive event in collaboration with UNICEF, when the hotel hosted 18 talented kids part of “Orquestra reciclada” from Paraguay. The Hotel supports UNICEF since 1991.
A spectacular lighting highlight
A creative and colorful orchestration provided the heart of the Italian capital with spectacular lighting highlights.